ADIDAS NO6 CONCEPT STORE

If you're a fan of both Adidas sneakers and garments created by the brand you should put NO6 Adidas Concept Store on your must-see-in -London list. The place is something in between a shop and a gallery. They invite different designers who set the place according to their own artistic taste. You can see/buy one-off pieces, vintage & exclusive Adidas products that are shown altogether with the products created in a collaboration with Jeremy Scott or Kazuki Obyo, for example. The concept store displays all the materials needed to make yourself familiar with the brand's history. You can find the place on Carnaby Street (I'm pretty sure all fashionistas know the name of the street). They are the only place in LOndon that sells such models as Adidas Skate. In a couple of months you will be able to get popular 90s Equipment Range there.

What are you wearing now? I don't know actually, some kind of Adidas shoes and Converse sneakers
How many pairs of sneakers do you have? I've got 5 pairs - 3 pairs of Adidas and 2 pairs of Converse shoes
Which one is most valuable for you and why? I think it's Converse shoes, they remind me of my childhood and a couple of good concerts
Who are you? I don't know
How old are you? 32
What do you do? I do pipes

ADIDAS KEGLER

For all those interested in the sneaker culture Hanon Shop (http://www.hanon-shop.com/) organised Hanon X Adidas Original Kegler Super Launch Event on November 25th in Project Slogan gallery in Aberdeen (http://www.projectslogan.com/). It was a must go event for me, although this particular model of Adidas shoes is not one of my favourites. But who would reject a nite out with sneakers, DJ, VJ, free booze and sushi?! Not me and my crazy friend Natalia Woronietz. We are always up for such events +)

What do you think of the shoes then?

<The word 'kegler' stems from a German word 'bowling' which means that the shoes were created as bowling/shittles shoes in the early 80s>

What are you wearing on your feet?  PUMA WHIRLWIND
How many pairs of sneakers do you have? 4 pairs
Which one is the most valuable and why? Puma Whirlwind, most comfortbale and stylish
Who are you? Male
How old are you? 22
What do you do? Sudy health, fitness and exercise + work as a fitness coach.

You are what kind of ssssssneakers you wear!

A sneakers addict thinks about sneakers every 6 seconds 14000 times a day. Sneakers take 99% of his actions, he makes sure nothing is on their way. His collection is constantly growing with iconic classics and new styles. The sneakers he wears communicate a million of messages (A sneaker way of life by Adidas). Show me your sneakers and I'll tell you what kind of person you are!

The brightest star ever!

A SHORT STORY OF SssssssNEAKERS!

It doesn't matter if you're a total sneakerhead or an average person, you still would be shocked when confronted with the whole variety of sneakers they have on sold in sports shoe shops. There is a number of fresh designs, old school favourites, limited edition models and 'rare' shoes. Sneakers started their 'career' as sporty shoes and then moved into popular culture defining people's style, personality and their place in today's society. Most popular sneakers labels fill collectors' wardrobes by releasing or reissuing particular designs or collaborate with urban fashion brands (like Stussy or Evisu) and create shoes which quite often are sold within a few hours.

Almost every type of sneakers can be associated with a certain music style or subculture. Hip-hop and rap played here a vital role. Many rappers in their tracks cite their favourite brand and model of shoes. Skateboarders, for example, have their place in the sneaker culture as well. Designers, using new technologies, create shoes that answer their needs connected with skateboarding. Converse All Star or Adidas Superstar were produced with basketball in mind. Many sneakers fans though are more interested in shoes than sport itself. That's why top brands decide on using a celebrity endorsement when launching new models. It really works! There must be plenty of people around the world who haven't seen a single game of basketball, but can recognise Michael Jordan and sneakers he promoted without any problems.

Sneakers brands usually answer to new trends as quickly as possible. Once people got crazy about street skateboarding in the 1980s Adidas created the Suoerskate; straight after aerobics became popular in the early 1980s Reebok
released the Freestyle (which are said to be one of the most popular sneakers of all time).

The history of sneakers started in 1923 with the Converse Chuck Taylor All Star. But it was the end of 19th century that they first used rubber for a shoe sole.

People started collecting sneakers as soon as brands started releasing more than 1 model and then making each design in different colours. Surveys show that brand loyalty is important in the world of sneakers freaks. It turns out that people don't throw away old shoes when buying a new pair and that's how the whole story of collecting sneakers sterted for some of them. Old models can be worth lots of money nowadays. So scour your attics for a pair of old school shoes and start your adventure with sneakers!